The Kinzua Regional Marketing Initiative (KRMI) is a task force created by the Warren County Development Association (WCDA) in conjunction with the Warren County Commissioners, the United States Forest Service, The U.S. Army Corps of Engineers, and interested Warren County businesses and nonprofits to research and generate opportunities to redevelop the area around Kinzua Dam to be a more attractive and marketable destination in Warren County. The project began in 2021 when the group received a Marketing to Attract Tourists grant from the Department of Community and Economic Development (DCED) to hire a consultant to conduct a market study in the region and develop a strategic development plan based on the results. In 2022, the KRMI has hired a consulting company, CHM Government Services, through a competitive RFP process and is scheduling the next steps to begin working with the consultant to complete all project deliverables.